Eden's Blog Name

The Evolution Of A Brand

June 16, 2015

The Evolution of a BrandOn September 2nd 2015, Eden Pilates (the studio) will transfer ownership and be under the brand Body Mason.  It’s time for me to explore new adventures. My vision has evolved personally and professionally.

There are so many things I want to accomplish in this life.  Learning never stops.  In order to get my small boutique studio on the Blog TO Best Pilates in Toronto list in under 5 years, it has required all of my heart and soul.  I wouldn’t change a thing.  That is what business takes sometimes.  I am proud of what we built and I feel honoured to have met and worked with the people I have.

However, this last year has highlighted how precious life is and how quickly time passes.  If you try to accomplish everything, you risk accomplishing nothing.  The future of my brand Eden Pilates is mobile and digital.  This new direction will allow me the privilege of pursuing projects at my own pace, and the opportunity to forge new business alliances that owning a studio myself would have otherwise prevented.

It is my hope to see Posture Academy® brought into an online course format.  And my current brainchild, temporarily titled “The Fascia Project” (name t.b.d), a full body myofascial integration program fusing Pilates, Yoga, Dance and Strength Training (to be available via download or stream), will begin development in the fall in workshop format at partnering studios around the city (debuting at Body Mason).

I am exploring some wonderfully exciting new dimensions in mind body fitness and in order to have the time and creative energy to pursue them I cannot be consumed with day-to-day business operations.

With this new found clarity, I am passing the torch to my operations manager, Emma-Kate Millar.

This is not the end, this is a new beginning.

Stay tuned…

 

Eden HauglandEden Haugland

Eden has trained both as a Pilates Instructor and a Professional Dancer. She began her career as a dancer in Orillia, Ontario; where she was born and raised. After attaining her Bachelor of Fine Arts in Dance from Ryerson University she went on to study and certify with STOTT PILATES®. Because of Eden’s background in dance she has had a long standing fascination with the biomechanics of the body. Since her early days at the Ryerson University Dance Program, she has long been on a quest to identify true sources of muscle pain and imbalance. Having endured a back injury while dancing, she began, and continues, to use her own body as a reference point for study. Eden has over 14 years of teaching experience and is the driving force behind the creation and development of the innovative programs and classes offered at the studio; namely POSTURE ACADEMY™, the studio’s highly publicized and successful ‘posture bootcamp’ Power Pack Option. She continues to develop and hone “The MI Method” which is used during one on one sessions within the studio. She is passionate about training in many complementary facets and consistently works to enhance her depth of knowledge and teaching style.